Long-Lasting Water-Resistant Black Mascara for Women

Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, and none of their products are tested on animals. The brand offers a wide range of high-quality, affordable cosmetics, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette, perfect for creating bold and striking eye looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas that are perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, and for easy and effective contour application.

Customer reviews for these products are overwhelmingly positive, with the Mighty Mattes Eyeshadow Palette and Banana Dreams Loose Face Powder receiving 4.3 out of 5 stars, the Peachy Clean Makeup Remover and Cleansing Balm receiving 4.0 out of 5 stars, and the Lift & Sculpt Cream Contour Palette receiving 4.1 out of 5 stars.

In addition to these bestsellers, W7 also offers a range of other high-quality, cruelty-free makeup products, including the Ultra Plush Mascara. This professional-grade mascara features a long-lasting, smudge-proof, and water-resistant formula, and a curved brush with thin spikes that lengthen and define lashes. The blackest of black in color, this mascara is suitable for all eye colors and eye makeup shades, making it an ideal makeup gift for women and anyone else who loves high-quality makeup, especially teens.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and the brand's commitment to cruelty-free and inclusive products has made it a popular choice among makeup enthusiasts of all ages and backgrounds.

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